The impact of social media on real estate marketing and how to use it effectively.

Buying or selling a property is essential both emotionally and financially. While undertaking this task, most people will be confused by many doubts. Most people will be looking for someone more than an agent. They’ll have to form trust in you. The agent they choose must be the one who will stand by their side throughout the process and value their interests and preferences. This is the place where social media comes into the picture. You could open a dialogue or query with your client if marketed correctly.

Even if you know little about social media and its usage, a real estate agent needs to stay active in social media as it is a highly competitive industry. The only way is to evolve according to technological advancement and keep up with the trend. A social media presence is inevitable for building trust and relationships with your clients.

The phenomenal growth of social media has also influenced the clients in the industry.  Agents have started using various strategies for lead generation, sales or brand building. The use of social media has allowed agents to establish a connection with their clients in an attractive way. Further, property buyers are looking throughout the internet for their dream property. There is a vast number of benefits an agent could achieve from social media. However, they’ll have to choose wisely the content and medium for success. Following are some factors that determine social media’s value in the real estate sector.

Helps in networking: A business to be successful these days requires a strong online and offline network base. Social media not only help to retain your current clients but also helps to connect with your past clients and further potential buyers. It also helps to keep track of your competitive groups and analyze where you stand.

Alters marketing effort: Apart from doing traditional, realtors can use online advertising and social media marketing for more reach.

Improves brand visibility: One of the main reasons for using social media marketing is that it can improve your brand’s visibility. It could help to position oneself in the industry and catch the attention of new clients.

Enhance website traffic: Sharing blogs, articles, and posts through social media could attract those clients who continuously browse the internet to find the best property at the best price.

How to use social media effectively?

To get your business famous, you can use social media tools like Instagram, Linkedin, Twitter, Facebook, Snapchat etc. Choosing the right platform is the crucial part. Linkedin is famous as a professional social media platform, whereas Facebook and Instagram help you to market your real estate business using one-click advertisements. You can use the following strategies to enhance your social media marketing.

1. Create personalized content: Instead of using mundane headings and quotes, create funny, attractive, inspirational quotes as your advertisement titles.
2. Always have your customer testimonials: For finding an authentic realtor, every buyer will look forward to his previous deals. So having testimonials of earlier buyers is an essential factor in boosting your business. You can add your client’s trust by adding their photo, official ID, social profile link, along with testimonials. Sharing those testimonials on your social media page can naturally boost your business.
3. Proper usage of hashtags: Proper and optimized use of hashtags can help you reach more clients easily, as they can boost your search appearances. Hashtags can be used in either a generic or customized way.
4. 360-degree photos and Live videos: For the client to get a clear and impressive picture of your property, it is always better to share Live videos and 360-degree photos. The buyers could get a clear picture of the property they are going to view could be viewed prior through your social media handles.
5. Use of Youtube videos: Just after Facebook, we all know youtube is a powerful tool for marketing. A 30-second video can boost your business and reach many customers quickly.
6. Facebook, Instagram, Snapchat: All these social media can boost your business by giving one-click ads by sharing snaps, stories, videos and posts containing solid messages.  They could promote your brand visibility.